Track Subscription

Track Subscription

A simple app to keep track of all your online subscriptions.

Services

Strategy, UI/UX, Web & App Development

Year

2017

Track Subscription

We designed and developed the digital branding for Track Subscription. The project included the logo and branding design, full application design & development, and a landing page. Our goal was to create a simple digital ecosystem where their service could be the main attraction.

Defining the Problem

Most of us have no idea how much we really spend each year on online subscriptions. Many of us even lose track of what we’re subscribed to!

Whatever tool you use to keep track of these subscriptions, make sure you list them all out. Write how much each costs. And make a note of the date the subscription renews. Keep this list up to date, and review it regularly. If it turns out you’re just not using a subscription enough, cancel it sooner rather than later. Otherwise, those subscriptions quickly add up.

Existing Apps

Before diving in and bringing our own solutions, we downloaded some subscription tracker apps found in Google Play Store and learned how they currently answer these problems. Tools that list those subscriptions, tell users how much they cost, when trial periods are due to end, and even when payments will be taken.

We found some nice time-saving features, and also some apps which we thought was well designed and user-centered, but most of the apps weren’t intuitive, and they didn’t seem to us like they bring the best solutions for their users’ needs.

Our Solution

In our solution, we focused on the two main pain points that the research showed, which are tracking the subscriptions and cancelling the subscriptions.

Track Subscription User Journey Map

Creating the digital brand

Logo

We started with designing a logo for the Track Subscription app. Before we started brainstorming about what the logo was supposed to be we already knew we want monogram logo.

Track Subscription Logo Explorations
Track Subscription Logo Concept
Track Subscription Logomark
Track Subscription Wordmark
Track Subscription App Icon

Colors & Typography

The ever so clean User Interface of Bobby app would be enriched by using the brand colors of the subscription services you can manage using Bobby.

Shaping the app screen flow

Onboarding

The main value of the onboarding process needs to serve, is to give users a quick overview to get the minimum information we need from the user in order to get started. We did this by showing a simple walkthrough and used a welcome screen with social login feature that are as frictionless as possible with no need to type.

Track Subscription Onboarding

Main User Journey

The main usage of the app should be the monthly or yearly tracking of user's online subscriptions. For the main tab, 'Overview' we added a list of services the user has subscribed for. It also shows the amount to be paid in current month.

When users will add new subscription, they'll be able to search from existing services or they can also add their own custom subscription service.

Track Subscription Track & Manage Subscription
Track Subscription Add & Cancel Subscription
Track Subscription Account

Testing

During the design process, we made sure to regularly get feedback from the client and friends. We made a quick prototype in InVision and asked them to do simple tasks. Based on their feedback, we did changes and simplified the design and user flow until we got to a final result.

Client Testimonial

‘‘I have done 2 projects in a row with Creinno and they have never let me down. Be it understanding requirements or providing things on timeline or after changes, they readily did each and everything. I would completely be delighted to work with them whenever I get chance.’’

Aziz Vahora

Founder @Track Subscription