Avigo

Building an intuitive experience for a tour package booking app.

Year

2019

Services

Strategy, UI/UX Design

Avigo is a tour & travels company that makes it simple for travelers to find best tour packages to explore around the world. They provide best of deals across the globe at pocket friendly rates.

How did we help?

The client came to us to design a completely new look for the platform. We delivered a new creative direction, improved the user experience and designed a fully responsive design system elevating interface design with a clean, content-oriented approach.

Research and strategy

The challenge was to come up with an engaging app to create an immersive way for travelers to explore beautiful destinations around the world and make it easy to book the tickets.

To start off with the project, we wanted to identify that how other travel apps are used by the users in which phase of travelling. So we had a bunch of discussions, conducted thorough research on the industry, and clarified detailed requirements before starting the design process.

After the discovery & research stage, it became clear that we should begin with an MVP (Minimum Viable Product) to test the viability of the idea.

Product UX

Detailed research and exploration phase gave us a great foundation for the creative work. We wanted the user flows in app to be quick and easy to complete. That’s why we defined the path that our user will follow within the app by means of a flowchart, which will allowed us to know beforehand how the user will move within it, where the data and its importance will be found.

We started the design process with some wireframes of the possible low fidelity interface to help us represent a general idea of our solution of an app. When creating wireframes, we mainly focused on to make the app visually beautiful and informative while reducing overall complexity for more intuitive usability.

Visual UI Design

Before starting actual UI design part, we developed a basic design system for the app, where we included typography, colors, icons, buttons, and series of other elements that helped us design a consistent interface.

We reduced visual clutter by introducing less content, better spacing and an overall better structure. The updated design system makes data input easier, and improves the simplified presentation of the data.

The result

In establishing a completely new visual language, we were able to deliver a new app that looks modern and is easier and more simple to use.

Most importantly, as a team we realized the importance of developing a product with a user centered approach. We also learned the power of testing ideas in the first stages of the process, to validate the product before the development stage and to save money and time to the client.

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